How to increase a child's school performance
When a child goes to school, parents try their best to help him in his studies and contribute to his academic performance. However, often they do not know how to…

Continue reading →

How to develop perseverance in a small child
Tatyana, the mother of 9-year-old Xenia, says: “Last night I needed to complete an urgent work assignment. I had already done almost everything and was going to finally send the…

Continue reading →

The art of alternating toys
Even if your child has a full box of toys, sooner or later they will bore him. After a while, he will stop playing with them and will look for…

Continue reading →

The negative impact of advertising on the child

Today, people are subject to a huge selection of goods, and therefore their manufacturers are trying to offer products that stand out from the rest. Companies spend a lot of money on advertising, and it’s hard to miss.

Advertising can carry useful information and help the buyer with a choice. But at the same time, she is able to exert a strong influence on children, their preferences and even character.

How advertising affects a child

Advertising can have both positive and negative effects on children. It depends on the content, quality of advertising and how it is presented in a particular product.

1. Positive impact

advertising can serve as a source of useful information. It may be about innovation and advanced technology. Looking through such advertising, the child learns new things. In addition, thanks to advertising, the child gets acquainted with what new products appear on the market;
advertising of natural products can promote the development of healthy eating habits in a child;
hygiene product advertising can also form a number of good habits in a child;
advertising can be motivational in content, encouraging the child to achieve life goals or think about choosing a profession. Thanks to such advertising, a child can from an early age think about what he wants to achieve in life;
an advertisement in which children help parents at home, take care of nature, etc., can motivate the child to do the same;
advertising of a certain content can contribute to the social development of the child – the formation of his empathy, sense of public duty, etc .;
social advertising is able to draw the attention of the child to important social problems and contribute to the fact that he will take part in solving them;
An advertisement may contain warnings (for example, about the dangers of alcohol, smoking, etc.). This helps children recognize the dangers of certain phenomena and avoid them in the future.
2. Negative effect

Although advertising has a number of advantages for children, its negative impact is much stronger. Consider exactly what dangers advertising can expose to children:

advertising uses various strategies aimed at persuading to buy a product. A child exposed to this influence may begin to require parents to buy him the goods that he saw in the advertisement;
the child may misinterpret advertising messages, perceiving their negative aspects, and not positive ones;
Advertising often uses manipulations that can be dangerous for the child. Although such manipulations may be prohibited by law, often these prohibitions are ignored;
companies use vibrant advertising designed to increase sales of goods. Under the influence of such advertising, children develop a tendency to impulsive purchases;
in advertising, products and images of people are often presented improbably or exaggeratedly. Often children perceive such images as real;
advertising instills in children materialistic views of the world. Perceiving advertising, children conclude that for a comfortable and happy life you need to have expensive things;
watching advertising, children can develop the desire to have things only famous and expensive brands. At the same time, they will negatively relate to inexpensive, but high-quality things;
advertising can develop unhealthy eating habits in a child. For example, food advertisements typically display large portions of food. Fast food and other unhealthy foods are also advertised too often. Frequent use of such products is a way to obesity;
parents often choose toys, clothes and other items for the child under the influence of advertising;
children’s self-esteem sometimes decreases due to the fact that they cannot have the things that they see in advertising, especially if their classmates or friends have these things;
Advertising often shows a vibrant glamorous life. By viewing such advertisements, children may lose touch with reality;
advertising is often based on comparison. At the same time, people who do not use the advertised goods are ridiculed. This can lead to the fact that the child will compare himself with others and feel inferior;
Sometimes advertisements show examples of bad behavior – for example, lying, cheating, etc. The child may conclude that such behavior is acceptable.
How to protect your child: tips for parents

If a few years ago, advertising for children’s products was aimed primarily at parents, today it is aimed at children. Therefore, parents should teach children to be critical of advertising, explaining that not only the material side is important in life.

To reduce the negative effects of advertising, follow these guidelines.

1. Reduce the time your child spends on the computer and TV screen. And even after that, watch what kind of content your child is viewing on the Internet.

2. When a child asks you to buy him something, ask him why he wants this thing. This will give you the opportunity to explain to him how the ad works.

Common problems of adolescents
Maria, the mother of 14-year-old Cyril, says: “My son returned home almost every day. He seemed moody and absent-minded, wore long hair, did not study well at school, and ate…

...

The impact of new technologies on the learning process
As you know, the perception of each person has its own individual characteristics. At the same time, it is common for everyone that we cognize the world with the help…

...

How to effectively teach your child discipline
Discipline is one of the most important, but at the same time one of the most incomprehensible words for parents. All parents are united in the fact that children need…

...

What to do so that the child loves going to school
Most elementary school students complain about what they don't like about school. In such situations, parents must determine what it is connected with. The child may just be bored or…

...